Joe Scott is a growth-focused B2B marketing leader specializing in affiliate and partner programs, experiential marketing, and demand
generation across legal tech and broader SaaS environments. He is known for building webinars, virtual summits, podcasts, and video
campaigns as pipeline engines, pairing audience-first programming with data-driven segmentation and disciplined marketing
management to generate qualified leads and accelerate conversion.

In his most recent role as Campaign Marketing Manager at InfoTrack US, Joe delivered 850+ MQLs through virtual program
management against a departmental target of 600 and launched cold outreach campaigns that produced 400-800 net-new MQLs per
trimester from Fall 2024 through February 2026. He led and optimized Legal Up, a two-day virtual summit with 2,400 registrants and
1,400 attendees across 26 presentations, overseeing a $75K budget and exceeding inherited performance benchmarks in four months
with 1/4 of the prior spend by redesigning leaner, higher-impact program formats. Joe streamlined the marketing-to-sales path to
reduce MQL to first order conversion from six months to six weeks and partnered with CRO auditors to identify landing page friction
and automation breakdowns that were costing demo requests, helping drive fixes that improved conversion flow. He also built
affiliate-led experiential workflows that generated the highest on-calendar demo request volume in InfoTrack history, leveraging
partner trust and co-marketed media to move buyers into account executive conversations faster. In addition to performance
outcomes, Joe aligned a five-person marketing team around shared goals and project management systems, contributing to stronger
KPI delivery and zero missed goals in T1 of FY2026.

Previously, Joe served as Senior Content Marketer at PCLaw | Time Matters, where he led multi-channel demand initiatives across
email, video, and long-form content, driving a 30-40% increase in webinar attendance and improving email open rates by 15-20%
through workflow, segmentation, and deliverability improvements. He has also worked as a Content Marketer at Whereoware,
supporting B2B digital product marketing by doubling webinar attendance, increasing email open rates by 10%, and elevating LinkedIn
engagement over three consecutive months through targeted content strategy and integrated campaign execution.

Joe’s earlier work includes marketing and public relations leadership at Goodwill Industries of Central North Carolina, where he
executed multi-channel campaigns and partnerships that tripled grand opening sales and led the Masks for Heroes program, mobilizing
volunteers to create and distribute 10K+ masks for healthcare professionals during the pandemic, earning commendation from the
City of Greensboro. Complementing his in-house marketing work, Joe has long operated Mixed Tape Media, a boutique PR and events
studio where he has produced large-scale public programming and long-form audio projects, including Super FamiCon, which drew
1,300+ attendees in its first year, and narrative podcast work that achieved top category rankings.

Joe brings a producer’s mindset and relationship-driven approach to marketing, partnering effectively with sales teams, speakers,
affiliates, vendors, and cross-functional stakeholders to deliver measurable outcomes. He also leverages modern AI tools, including
Claude, ChatGPT, and AI-enabled production workflows, to accelerate scripting, editing, and long-form to short-form repurposing
while maintaining a clear, human voice.

Joe holds a Bachelor of Arts in English from the University of North Carolina and is based in central North Carolina.

To connect with Joe about affiliate and partner growth, experiential programming, and pipeline-focused demand generation, reach
out via LinkedIn or email to start a conversation.

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